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Why Diglo?

Ray Harris - Jan 02, 2021

Why re-brand after all these years as Harris Communications?

I am incredibly proud of our company's history and name. So many people have naturally asked, "Why change it?"

Great question.

Back when my father started this company nearly 40 years ago, he was doing something truly exciting and groundbreaking for deaf and hard of hearing people - giving them better ways to communicate.

Throughout our history we have always fought for deaf and hard of hearing people. It's an accomplishment that has won us loyal customers through generations of families, and we are extremely grateful for that.

But over the years, our company started to lose the original energy and excitement that was there when we first started. Our brand became stale and we stopped taking risks. I knew this had to change if we were going to remain relevant for the next 40 years, and that it was time to rethink our brand and how we can best serve the communities we love.

Why Diglo?

I’m super passionate about the new name, not just because of what it means, but because of what it says about us.

Our new name comes from the Greek word “Diglot” which means “bilingual”. Applied literally, it means we use spoken language and sign language at our company.

But it’s what it tells you about our company that really made me fall in love with it. As a company that serves people from all walks of life, and across the entire hearing & language spectrum, inclusivity is at the forefront of every single thing we do. And we believe there's nothing more inclusive than speaking someone's language. It shows a certain level of understanding and respect that you just can’t achieve otherwise. What makes us truly exceptional in our industry is that we support the entire hearing & language spectrum, whether you have a mild hearing loss or you’re Deaf, whether you communicate using spoken language or sign language. We understand you, and we’re here for you.

 

What will be different about the company moving forward?

We’re going to offer the same low prices you expect from places like Amazon, but we're going to combine it with unbelievable service from real human beings that actually understand you and your specific challenges.

Here's just a preview of some of the things that have changed about us:

  • Best prices guaranteed on EVERYTHING. This isn’t "price matching", where we make you put in the work to go find lower prices and then ask us to match those prices. Our website is doing that work for you, scouring our competitors’ websites 24/7 and automatically matching the lowest prices (whenever we’re not already lower). In the rare chance you find a lower price elsewhere, let us know and we’ll match it.

  • Free, fast shipping & free returns. No minimums, monthly or annual subscription fees required. Everything you buy from us is shipped free to you in 3 days or less and can be returned to us for a full refund if you don’t love it. We’ll even provide you with a free return label, on us.

  • Better website & overall shopping experience. Our website is now much easier to navigate, mobile-friendly, and just all around beautiful. Give our new interactive “Diglo Guide” a try to get personalized recommendations on our website in 4 steps or less.

  • Way more helpful & informative. We recognize that we can’t solve every single problem for you with the products we sell. But what we can do is help find the solutions that will help you, even if we can’t provide them to you ourselves.

In the coming months, you’ll also see us begin to update our product offering with over-the-counter (OTC) hearing aids, “hearables”, hearing protection products, more deaf & ASL products, and much more.

 

How does your experience as a CODA (Child of Deaf Adults) influence you as a 2nd gen CEO?

Growing up hearing with deaf parents has given me a unique perspective on life. I’ve seen firsthand how challenging it can be to have a hearing loss, but I’ve also gotten to experience the beauty of Deaf culture, sign language, and everything that comes with it. I believe this experience has made me a more inclusive and understanding person, and my goal is to let that show in the new brand every single day.

 

Tell us about the slogan "Live better, no matter how you hear."

Our biggest challenge in coming up with a new name and slogan was how to come out with something that didn’t feel like it alienated or turned away any of our customers. Slogans with phrases like “Hear better” felt alienating to our Deaf customers, while slogans that included “Deaf” or “hard of hearing” felt too clinical.

We love what we landed on, which fits perfectly with our theme of inclusion. We don’t really care “how” you hear. Whether you have a mild hearing loss or profound, or whether you hear through your eyes or your ears, we can help you live better.

4 Comments

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Carol Johnson - Feb 19, 2021 at 11:27 PM GMT-6
As someone with hearing loss and an N-CHATT trainer, I truly appreciate what Harris has done. My question has to do with the "Assistive Technology Guide", a very valuable resource. Are you still offering this publication?
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Susan Miller - Jan 26, 2021 at 03:11 AM GMT-6
This question will let me know if anyone is truly reading my message :-) The Rochester Chapter of HLAA has purchased all of our Demonstration Center equipment from you over the past few years. Also over the years, you have kindly supported our efforts by placing a single ad in our Chapter Newsletter. The cost is $100 for a minimum of ten issues. Is there any possibility you would ever be willing to place your ad again in our Newsletter (circulation is usually about 800 per month)...we would be enormously grateful if you would. Thank you :-) Sue Miller, Rochester, NY HLAA Chapter.
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